Montaje fotográfico realizado por la empresa Adzookie como muestra de casa-anuncio a cambio de pagar ellos la hipoteca.
Adzookie
Por ahora es la idea de una pyme tecnológica americana para promocionarse
clipping¿No puede pagar la hipoteca? Convierta la fachada de su casa en un anuncio y listo
Periodista Digital, 17 de abril de 2011 a las 11:38
La idea se le ocurrió a Romeo Mendoza como operación de marketing para promocionar su empresa de recién creación Adzookie. Hizo el anuncio a principios de abril 2011 y en dos días asegura haber recibido más de mil peticiones.
La foto que ilustrada estas líneas, distribuída por la compañía, está realizada con Photoshop, pero Mendoza confía en empezar a pintar casas reales en las próximas semanas, según informa en la web de la compañía Adzookie.com.
¿Qué ofrece?
We're looking for houses to paint. In fact, paint is an understatement. We're looking for homes to turn into billboards. In exchange, we'll pay your mortgage every month for as long as your house remains painted
Here are a few things we're looking for. You must own your home. It cannot be rented or leased. We'll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 - 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we'll repaint your house back to the original colors.
If you're prepared for the bright colors and stares from neighbors just complete the submission form. We review every submission. If your home meets our criteria, an Adzookie team member will contact you.
If you're a website owner we can also help your business. Every month we'll give you $1000 in credit so you can spend it advertising your business on smartphones. We'll also find advertisers that want to place mobile ads on your website. These ads will only appear when your website is viewed on a smartphone. Of course, every time an advertiser pays to place ads on your site, we pay you.
La foto que ilustrada estas líneas, distribuída por la compañía, está realizada con Photoshop, pero Mendoza confía en empezar a pintar casas reales en las próximas semanas, según informa en la web de la compañía Adzookie.com.
¿Qué ofrece?
- Hay que ser propietario, no puede ser de alquiler
- Pintan todo el exterior, excluidas ventanas; tampoco el techo
- Tardan entre 3 y 5 semanas en terminar
- El tiempo mínimo de mantener la pintura es 3 meses y puede extenderse hasta 1 año y ellos se encargan de repintar la casa
- Y a cambio se encargan del pago de la hipoteca
- Es una promoción sólo para Estados Unidos, aunque si algún emprendedor se anima en España seguramente tenga mercado
- Adzookie destina 100.000 euros a la campaña y estima que cada casa le cuesta 8.000 dólares pintarla, por lo que apenas serán una docena las viviendas que finalmente se conviertan en casa-anuncio
We're looking for houses to paint. In fact, paint is an understatement. We're looking for homes to turn into billboards. In exchange, we'll pay your mortgage every month for as long as your house remains painted
Here are a few things we're looking for. You must own your home. It cannot be rented or leased. We'll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 - 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we'll repaint your house back to the original colors.
If you're prepared for the bright colors and stares from neighbors just complete the submission form. We review every submission. If your home meets our criteria, an Adzookie team member will contact you.
If you're a website owner we can also help your business. Every month we'll give you $1000 in credit so you can spend it advertising your business on smartphones. We'll also find advertisers that want to place mobile ads on your website. These ads will only appear when your website is viewed on a smartphone. Of course, every time an advertiser pays to place ads on your site, we pay you.
